Organic Social for OFM- Building Million-Dollar Models
Check out the video version of this essay on YouTube here. You can just listen to it like a podcast, too.
The Blueprint for Building Million-Dollar Models with Organic Social
At some point or another, every OnlyFans management agency hits a plateau. Most agencies try to solve this by signing more models, trying out new traffic methods, or spending more money on paid ads. Most agencies are dead wrong.
The right move is incredibly obvious, yet 90% of OF agency owners avoid it due to ego, laziness, or just plain ignorance. There is one skill that separates the five-figure agencies fighting tooth and nail to survive and the guys pulling down millions in revenue every month.
If you want to build top .01% models and scale your agency to reach 6, 7, and 8 figures in monthly revenue, you cannot do it without understanding organic social media. This article will give you the tools you need to make that strategic pivot before your agency gets left in the dust.
I’m Francis, the founder of Milki Media. Milki is an OF management agency, consultancy, and product developer that has produced millions in revenue, millions of followers, and over a billion aggregate impressions for our clients.
Social media is a complex and constantly changing subject—especially when it comes to promoting OnlyFans. There is so much to learn that despite the millions of dollars and billion+ impressions I’ve generated, I still don’t consider myself an expert—just a very competent student.
Because organic social as a topic is way too huge to cover in a single piece, this will be the first installment in a series.
Today we’re going to talk about the 3 core concepts that set the stage for everything else:
Why organic social is the single highest-leverage skill you can learn to succeed at OFM
What it actually means to get good at organic social media marketing
How to get good as efficiently as possible
Why Organic Social?
My argument is simple: social media is the single largest economic opportunity in the history of human civilization. Failing to become exceptional at it—especially in our industry—is crippling you and your business.
In simplest terms, economics is a matter of supply and demand. Marketing is best defined as a mechanism by which people can manipulate the psychology of consumers and artificially create or stimulate demand to influence purchasing behavior. Even if you’ve never thought in those exact terms, if you’re in the OnlyFans business you know this is true intuitively. When our customers see a hot girl in a bikini on Instagram, it produces an arousal response, and that arousal response in turn drives them to spend money on OF.
Most of us take social media for granted, as a fact of life. You use it for your models, but you probably see it as just one of many equally useful tools in your marketing stack. I’m going to shift the frame for you.
Think back a few hundred years. For an overwhelming majority of human history, access to marketing of any scale was extremely limited, because the tools humans used to spread information were expensive, inaccessible, difficult to use, or all of the above. Imagine trying to sell a product in a world prior to the printing press, when most people didn’t even know how to read or write. You could only sell things to people in your immediate vicinity who you could literally walk up and speak to.
Every time humans developed new technology to spread information faster, marketing became marginally cheaper and more accessible—but was still out of reach to most. The first Gutenberg presses cost the equivalent of a quarter million dollars today to build, and the material and labor cost to produce a Gutenberg Bible was about $10,000. In the 1800s, we developed newspaper printing, but only large media companies had the means to print and distribute newspapers to the public, and advertising in them was expensive and out of reach for most businesses. Step by step we developed telegraphs, telephones, radio, television, the internet—each step allowing incrementally more entrepreneurs to access the power of mass marketing.
Today, around 5 billion of the 8.2 billion people on Earth own smartphones. A majority of people alive today can, with very little effort, create a product and use social media to market that product to an audience of 5 billion people at functionally zero cost. Most people have absolutely no idea how significant this opportunity is. To 99% of its users, social media is a mind-numbing distraction that feeds them advertisements without their knowledge—which means that as entrepreneurs, we have a once-in-a-lifetime chance to market our products to a group of people that is hopelessly addicted to the best advertising medium ever conceived… for free.
Not only that, but once you understand how to work with them, social media algorithms will deliver your content directly to your target market—at no additional cost. When you think about it that way, it’s sort of insane to focus on mastering any other marketing funnel.
I honestly have no idea why so few agencies attempt to master organic social. They’ll spend countless hours and dollars running dating app to Snapchat funnels, paid ads, black hat methods like phone farms and mother/slave accounts, and trying to recruit tons of models—likely because that’s what they see their peers doing. But there is no natural audience for this type of advertising—you’re just forcing your models down people’s throats against their will, and it shows in the performance of those funnels.
After all, what do those agencies get in return? For all that time and money, they are rewarded with awful conversion rates, dealing with scammy service providers, constant bans, and high model turnover. They work ten times harder than vertically scaling agencies for ten times more headache and ten times less money than if they just got good at social media and focused on turning their top models into money printers.
If that sounds like your agency, I’ve got good news and bad news. The bad news is you’ve misallocated time and resources, and you’ve got some catching up to do. The good news is that starting now will put you in an extremely advantageous position over your peers, and that will pay dividends over your career—and not just in OFM.
What Does Getting Good At Social Media Mean?
In future content, I’ll get into how to improve at specific elements of organic social. For now, I want to describe what “getting good” actually means in this context. A huge misconception about organic social is that it’s all about views—but for our purposes, views have no inherent value in a vacuum. While views are a large component of success, it’s only because they are a leading indicator of what really matters: conversions. Getting good at organic social means being able to consistently produce content that converts non-followers to followers (i.e. “goes viral”), and followers to paying subscribers on OF.
There are two key requirements to begin the journey toward getting good: mindset and skillset.
Mindset
The most important thing to remember: stay humble. No matter how good you think you are, you can always improve, and there is always a next step on the ladder. Remember, there are 5 billion daily active social media users—you haven’t reached the actual top until you’ve reached all of them.
The second most important thing: this is all about money. Organic social is a means to the end of scaling revenue. Ninety percent of agencies—likely, yourself included—scale horizontally by acquiring a bunch of (no offense) low-quality models and pumping out (no offense again) dogshit content. The most effective way to scale agency revenue via organic social is with a small number of highly performant models. We call this vertical scaling, like building a skyscraper.
If vertical scaling is like a skyscraper, horizontal scaling is like a hundred Section 8 houses—council houses for my friends across the pond. Horizontal scaling is all about breaking systems with black hat methodology—spamming thousands of iterations of your generic big booty Latinas to overwhelm the platforms you use for marketing. If you’re coming from this perspective for organic, you’re going to fail. If you want to create million-dollar models, you can’t expect to build a phone farm and spam thirst traps and trending audio to achieve success—otherwise, every other girl on OnlyFans would be a millionaire.
Vertical scaling requires that you understand and work with the systems you’re exploiting. Luckily, this is, in my opinion, way easier than horizontal scaling. Instead of being at constant war with a given platform and dealing with daily bans and suspensions, you’re simply following whatever behavior the algorithm for that platform incentivizes. That behavior will change over time, and you will have to adapt accordingly. But if you know what you’re doing, the platform will want to serve your model’s content, and it will do all the heavy lifting for you. There are orders of magnitude fewer accounts to manage—you’re just putting more effort into those accounts.
In my personal opinion, vertical scaling produces substantially more revenue per unit of effort than horizontal scaling, which is why I am such an evangelist for organic social. Here’s a hypothetical. You’re on a game show with two curtains. Behind one curtain are 10 models that make $10k a month. They are reasonably consistent, but they will never make more than $10k a month. Behind the other curtain is a single model that makes $100k a month—and with the right guidance, she can likely make way more.
There is simply no world where a rational person chooses curtain 1. No matter how you slice it, 10 models capped at $10k a month is more headache, more work, and less revenue in the long run. Deep down, every agency would rather manage one Sophie Rain than 100 generic salary models—and I’m giving you the blueprint to build your own.
Skillset
It’s not just mindset, though. Vertical scaling also requires a radically different skillset.
Vertically scaling creative teams still require robust systems to scale, and building effective systems around the creative process is very different than traditional operations. The learning curve is steep, it’s going to be frustrating, and there is no one-size-fits-all blueprint—every model has a different path toward the top .01% and beyond. You need deep knowledge of the platforms you use, the best tools for each platform, etc.
One of the most powerful tools you can add to your marketing stack is Harpoon. Harpoon is the only tool on the market that allows you to convert your model’s most engaged social media followers into whales—paying subscribers who spend tens of thousands of dollars on their OnlyFans pages. If you don’t intuitively understand the value of direct marketing campaigns to whales, check out some of the results Harpoon has delivered for customers. In some cases, Harpoon has increased revenue by as much as $50,000 per month for a single model. To learn more, check out ofmharpoon.com to apply. Harpoon has completely de-risked their product for new customers—if you don’t make double your subscription price back within your first month, you get a full refund, no questions asked.
Back to business. I’ll go deeper on the tools Milki uses for organic social later. For now, let’s focus on the most important skill you need to learn to succeed at organic—and it has nothing to do with creative.
If you’re anything like most agencies I work with, you probably do everything in your power to reduce the amount of work and interaction required with your models when it comes to socials. You assign them to create a ton of generic b-roll—a variety of dances, facial expressions, a little jiggle here, a little shake there. You probably let them maintain control of their socials and handle their own posting. All of these are mistakes. That might have worked fine in 2020—it isn’t going to cut it anymore. If you want million-dollar models, you need to own the creative process from top to bottom, and your models need to work harder. A lot harder.
I can already hear some of you: “My models are laaaaazy, they’ll never do the work.” You’ve somehow forgotten the M in OFM—management. People management is a skill, and until you learn it, nobody—not your peers, not your employees, and certainly not your models—are going to listen to anything you have to say.
If you’re reading this, you’re probably smart and rational, and as a rational person, you expect your models to also think rationally. You’ve made an error.
You’ve likely said or thought some variation of this statement: “If I could make $1,000 an hour doing social media, I’d figure out a way to work 18 hours a day.” Wrong. The reality is, if you were a girl hot enough to make that kind of money, you would also expect the world to be handed to you on a silver platter with no work required. You’d be mad that you have to show hole on the internet to make a living instead of having some rich guy take care of all your needs, and you’d probably try to make that everyone else’s problem.
Your job as a manager is to a) be more selective about the models you work with, b) shut all of that bullshit down, and c) figure out each model’s unique psychology and do whatever is required to motivate them to perform, just as you would with any other employee. Management is the million-dollar skill, and the people who master it are rewarded appropriately.
A model who naturally has great looks, a solid personality for socials, and the work ethic required to make millions is perhaps one in one hundred thousand women. You cannot count on finding these unicorns. Your models are not going to do anything of value without explicit guidance and instruction. Your job as a manager is to guide and instruct. The upside is that management is a skill you need to succeed in any endeavor that requires the effort of multiple humans, so you might as well learn it anyway.
How to Get Good Faster
Mastering organic social requires hundreds of micro-skills, and each of those skills is deep enough that there are people who dedicate their entire lives to understanding just one. Audio and visual production, cinematography, storytelling, copywriting, branding, consumer psychology—it’s a never-ending rabbit hole.
But here’s the good news: you don’t need to master everything to succeed.
The further down the rabbit hole you go, the more you'll understand where your strengths and weaknesses lie, what to improve, and what to delegate. In the beginning, though, you just need a clear and efficient path forward. Here's the foundational framework to improve at organic social media as efficiently as possible:
Step 1: Hit Minimum Viable Quality (MVQ)
The first goal is to hit a 7/10 on quality—fast. Anything under a 7 is guaranteed to flop. Anything over has a shot at performing.
In the context of OnlyFans, a 7/10 can look like a lot of different things, but here’s the baseline checklist:
Looks and sounds good
Lighting, camera quality, and audio must meet basic standards. No matter how smart or sexy the content is, if the packaging sucks, people will scroll.Strong hook in the first 3 seconds
You must grab attention instantly. If not, you're already losing.Matches the model’s brand
If your model caters to blue-collar men, don’t post content targeting finance bros or fitness TikTok. The algorithm won’t reroute your audience for you.Delivers value
This is the most subjective piece—and where most OF creators fall flat. Value doesn’t just mean educational or deep. It could mean entertainment, insight, arousal, or parasocial connection. The point is to give the viewer something that keeps them coming back and pushes them toward subscribing.
Get your content to that 7/10 floor as quickly as possible. Don’t try to be perfect. Just clear the bar.
Step 2: Lock in Optimal Platform Volume
Once you're hitting that minimum standard, your job is to max out platform volume.
For short-form (Reels, TikTok, Shorts), that means at least one post per day, per platform. As you build systems, scale that number up.
Do not try to go from a 7/10 to an 8/10 before scaling volume. Remember: your idea of "quality" is often irrelevant to the platform’s algorithm. Instead, stay at 7 and build systems that allow for consistency.
The real benefit of volume is that your quality will improve as a byproduct. More content means more data, faster feedback loops, and more confidence.
It also kills perfectionism. If you’re putting out 100 pieces of content per week, you don’t have time to second-guess. You post, watch the metrics, and iterate.
Step 3: Repeat What Works
Once you start posting at volume, you’ll begin to identify winning formats. When something goes viral—lean in.
Make ten variations. Test different captions, thumbnails, hooks, outfits, and formats. A/B test the same idea across time slots and posting days. Document your results.
Use a content archive system (we use a “Hall of Fame” folder in Dropbox) to track top-performing posts. Every time a post crosses a million+ views, it goes in that folder. Thirty to sixty days later, repost it. More often than not, it’ll match or outperform the original.
You don’t need to reinvent the wheel. Just duplicate what already works.
Step 4: World-Class Mode — Double the Volume Again
This is where 99% of creators and agencies fall off—and where the top .01% thrive.
At the highest level, you’re producing not just daily content, but 15–20+ unique pieces per day, across multiple accounts. Reels, carousels, stories, lives—it all compounds.
This is how my top creator pulls $300k/month. She posts 4–5 Reels on her main, 1 Reel each on 3 backups, 4 carousels, and multiple stories—every single day. That’s what it takes to dominate.
At that point, you're not chasing virality—you're sustaining it. You're training the algorithm that your creator is the authority in their niche. And once you reach that level, your growth becomes inevitable.
Final Thoughts: Why Most Agencies Fail—and How to Win
Everyone wants to make better content. Very few want to make more content.
But if you want to scale as an OFM agency—or as a creator—volume is your leverage. It’s the only path to pattern recognition, audience loyalty, and long-term profitability.
The formula is simple:
Grind to a 7/10 quality floor
Reach optimal platform volume
Repeat your winners
Then scale volume again
This is the blueprint. Follow it, and you will not lose.
If you're still reading, you already get it.
You know the ceiling is high. You know the opportunity is real. And you know most agencies are leaving millions on the table by avoiding the hard work of getting serious about organic.
Now you have the blueprint. The only thing standing between your agency and a model pulling $100k/month is execution, systems, and volume.
This game isn’t about who works the hardest. It’s about who learns the fastest, tests the fastest, and scales what works before everyone else catches on.
Let the others keep grinding away at dead-end funnels.
Let them keep guessing while you’re testing.
Let’s build.
